5 Must Have Tools for Online Business


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It can be so confusing to figure out what tools you must have in your online business.  All of tools look and sound great.

So, you wind up going on the internet to search, or ask your Biz Bestie, or purchase a course to assist you.  I have done all of that above and more.  No shame coming from me.

What winds up happening is you purchase a lot of tools and when you start to get into your business realize that you did not need all of that.  Then you think of what you could do with the money you spent on it.

Well hopefully, I have caught you in enough of time, if yes, Hip-Hip Hooray! Keep on reading.

If you like, really, Renee, now you want to tell me.  Don’t fret, just make sure you have the fundamentals in place.  Trust me, those tools will be utilized.

Check Out The 5 Must Have Tools for an Online BusinessClick to Tweet

Below are the 5 Must Have Tools for an Online Business:

Facebook Business Page

if you are a business owner, you must have a business page. You cannot do any ads or even google to pick up your post from your personal Facebook page.  Business is Business and Personal is Personal.  Let’s stop confusing the two on social media.  With a Business page, you have a lot more tools to assist you in reaching your ideal client.

Online Payment System…

you cannot receive if you do not have a means to receive. Why do all your strategies, ads, marketing to get clients and then scramble to receive their money.  That is like going to a store and then go up to cash out and they do not have a cash register.  They just focused on getting people in their store.  Sound Crazy right!?!

Signature Product/Program…

this is not a tool, but it is very crucial to have. You must have something sell to people. What are you in business for?  That was rhetoric!  It does not have to be totally flushed out word for word.  But you should have the framework done and at least the first module ready to go.

Client Relationship Management System…

this tools is where you will house your email list.  Do not get so wrapped up in having a huge social media following that you neglect to have people on your email list. Now don’t get me wrong, you need to grow your followers on your social media platform.  But what will happen if Facebook went away tomorrow?  If you did not work to have a people on your email list, you my darlin’ are out of business.  But if you have people on your email list, you can still sell to them, market to them, nurture them, motivate them.  Most importantly you still have a business.


this piece of real estate is golden. See you make the rules and terms on how you want to utilize it. Here are some of the many things you can do on this golden piece of real estate:

  • Educate – have blog post, videos and/or newsletter on a page
  • Grow your email list – have your freebies for people to opt in
  • Sell – have your programs/products on your page
  • Contact you – have your contact info for them to reach out to you
  • Get to know you – have a page that informs them about you and what you can do for them
By having these 5 must have tools in your online business, you are positioning yourself to attract and receive clients.Click to Tweet

Finally, you can scale your business as your client base grows.

If you have these items, Fantastic!

If you do not, don’t you dare feel sorry, get going on putting these items in place.

I would love to hear what you think the fundamental tools an Online business should have in place. Let me know in the comments


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Renee Lamb

Renee has over 15+ years of experience in the corporate world. She has had management roles in HR, international healthcare and project management. But the role she loves the most is Job Exit Strategist for her own company, Renee M. Lamb, LLC. Renee is not only passionate for, (well maybe obsessed) being an advocate for helping professionals to gain freedom and wealth via entrepreneurship. She believes her role is to give them wings so they can soar to greater heights on their entrepreneurship journey. She does this by her coaching programs and courses.