Goal Setting for Aspiring Entrepreneurs

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If there’s one thing we know about a goal, it has to be SMART, right?

After all, that’s what we’ve been told for years. The only thing that matters is that your goal should be specific, measurable, attainable, realistic and timely.

While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things.

Why SMART goals are not SMART

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there.

In fact, they might even do worse than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.

And you’ll likely earn about 10% more.

“Not bad!” you say. After all, that was your goal.

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?

New Way To Set A Goal

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UN-attainable.

They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so—at least in the short term—when it’s necessary.

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is so…smart. When you shun the attainable in favor of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.

What Is Really Holding You Back?

It’s a rare person who—at some point—doesn’t feel like they are being held back. It’s a normal part of living, but staying there isn’t.

Renee Lamb Job Exit Strategist

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, audacious goals. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

Let me know what is your “holy cow, how will I ever do THAT?” goal?

Book Recommendation

Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.

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