Storytelling – The Art of Getting Clients

Storytelling - The Art of Getting Clients

Whether you want to reach your audience, or boost your sales, storytelling is the most powerful tool in your arsenal.   As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Which would you rather read, an interesting story, or a sales letter? […]

Identify Your Ideal Client

Ideal Client - Start an Online Business

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of their ideal client. Your prices might not be in line with what some can afford. Branding might not resonate with others. Your story may not touch everyone with the same sense of urgency. And when you […]

Mindset Matters: What’s Your Why?

Mindset Matters: Your Why

When you thought about hanging out your virtual shingle, you likely were thinking “WHY….: “I can’t wait to get away from this awful job.” “I just want to be home with my kids.” “This dead-end job is going nowhere.” “I’m tired of working crazy hours and holidays.” “I know I’m worth more than they’re paying […]

Marketing Secret: You Are Your Brand

You Are Your Brand - Start an Online Business

Here’s secret successful marketers know: Having a brand means customers don’t buy a product. They buy YOU. Your personality. Your experience. The unique qualities only you possess. In today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in […]

Negative Self-Talk Is Destroying Your Money

Mindset Matters - Negative Self-talk Destroying Your Money

Negative Money Mindset Talk “I’ve never been good with money.” “I hate budgets.” “I’ll never be a 6-figure earner.” “My market won’t pay premium prices.” If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known as negative self-talk. By telling yourself these lies […]

Mindset Matters: Stop Self-Sabotage

Mindset Matters: Stop Self-Sabotage

We all do it. No matter how successful you are, at one time or another you’ll fall into the self-sabotage trap, and the price of admission is high. Income will suffer. Self-esteem will plummet. Confidence will find new lows. The end result? Frustration. Burnout. Resentment of (you fill in the blanks). And yes, even more […]

Broke Lifestyle: 3 Money Mistakes

Broke Lifestyle: Stop Making these 3 Money Mistakes

Poor money management has been the cause of more business failures and broke lifestyle, than any other single issue. And it’s no wonder. We figure it out along the way, through much trial and error. Those same mindset issues and bad habits that wreak havoc in our personal finances can plague our businesses as well […]