Build A Business Around Your Personality

Leverage your personality

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You will learn my proven super simple strategy for building a business around your personality and passion.  I mean simple in like only 3 steps.


Step 1 –  Get to know your personality

Not just the surface level, like I am an introvert or I am an extrovert.  Just because two people are introverts or extroverts does not mean they are the same.  You need to go deeper.  Take different personality quizzes to start seeing the full breadth of your personality.


Here are some of Some of my favorite personality quizzes which are free and the links to them are below in the description:


The 5 Minute Personality Test – encompass a person’s natural inclinations, strengths and weaknesses


16 Personalities – covers the “Big Five” personality traits of individuals: mind, energy, nature, tactics, and identity.



Who am I – it’ll show how your character defines your outlook on and approach to life.



Test Color – it will tell you about your leadership, your management skills, your imagination, and then some.



Institute for Health & Human Potential (EQ – Emotional Intelligence) – questions on how you act around others and how you handle certain situations. It’ll not only tell you where you range, but also ways to improve your EQ weak areas.


As you get the results from these test, copy it and put it on a separate document.  I would suggest you take no more than 5 test.  Once you have your document, you go through it and start to organize the results. At the end, you will have a very good view of your personality.


Step 2 –  Create your Future Lifestyle

Look at the lifestyle you want to have.  Not your current reality.


Word of caution!


When people look at their lifestyle, they tend to only focus on the part of their lifestyle that is causing them the most discomfort.  For example, lack of money, relationships.


Don’t fall into that trap.


You want to look at your lifestyle from a balance perspective.  So that your business can support your entire life.

These are the areas of your life you need to look at to build a healthy lifestyle:













In each of these life areas you want to write down what success looks like.


Step 3 –  Pick a Business model

Pick the business model that aligns with your personality and future lifestyle.


A business mode is defined as a company’s plan for how it will generate revenues and make a profit. It explains what products or services the business plans to make and market, and how it plans to do so.


Top Business Models



You create a content site and drive traffic to the site. The traffic clicks on the Adsense ads and Google cuts you a check for the ad exposure.


Affiliate Marketing

Sign up to sell different products, and build sites around those products or services.


Amazon Affiliate

Refer customers to the world’s biggest online store, and then pocket a commission for doing nothing more than sending people to Amazon who are already happy to spend money there.



Set up a website that promotes products, but you never have any inventory to worry about. Instead, when an order arrives you let your wholesaler know, and they ship the product directly to your customer.


Amazon FBA (Fulfillment by Amazon)

Your store is an Amazon listing, selling physical product. but without any of the headaches of setting up an e-commerce site, shipping anything to anyone (ever), or even dealing with customer returns or complaints – Amazon takes care of all of that for you.



Is like having a digital retail store. You buy a product, find a place to store and fulfill orders for that product, and promote the store through a plethora of internet marketing strategies.


Saas (Software as a service)

It is a distribution model for software, whereby instead of downloading the software to run locally on your PC, the program is hosted by a third-party provider, and then accessed by users over the internet, typically through a web browser interface. Example: Google Apps, Docusign.



Is a software program that you use online or on mobile devices


Lead Generation

Involves promoting products or services where you get paid when people complete a form, sign up for a service, order a trial run of a product, or even just when they express interest in something.


Productized services

It is a way to take what normally would be a one-to-one client service, such as web design and SEO, and packaging them into a more packaged service.


Professional Blogger

A professional blogger is somebody who makes a full-time living from their online publishing efforts


Youtube Partner program

Lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos and from YouTube Premium subscribers watching their content.


Membership Sites

Loyal customers paying you money every single month without you having to do anything more than providing them with access to your exclusive membership site


Kindle Publishing

With Amazon Kindle Direct Publishing (KDP) you can put your book together in any word processing application in a few days, upload it to Kindle and start seeing sales rolling in from the Amazon Kindle Store almost immediately.



Selling a course, e-book.


Online Service

Providing coaching or consultant programs.


MLM – Multi-level marketing (MLM)

Also called network marketing, and referral marketing. It is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company’s products/services.



Consist of full-time speaking which is the most know.  But some other options are as follows:

Seminar leader, part-time, sponsored/grant, lead generator (financial advisors), information marketer (speak for free, but sell your info products in the back)


You are not obligated to stick to one model.  You can incorporate two models.  Or even create a customized model from the many different options.


Let’s put it in action:

Some of Savanah’s personality traits are: Good Communicator, teaching, Gets Results, Driven to complete tasks efficiently and effectively, Motivational/Inspirational, Introvert.


Her future lifestyle is: traveling (domestic & international), 7 figure business, setting up scholarships at her alma mater and parents alma mater.


Her business model is: Info products & speaking.


Next Steps

Go through the 3 steps and ensure your business is aligned to who you are.  Based upon the system, have you picked the right business model or changed it?  Let me know in the comments.

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Renee Lamb

Renee has over 15+ years of experience in the corporate world. She has had management roles in HR, international healthcare and project management. But the role she loves the most is Job Exit Strategist for her own company, Renee M. Lamb, LLC. Renee is not only passionate for, (well maybe obsessed) being an advocate for helping professionals to gain freedom and wealth via entrepreneurship. She believes her role is to give them wings so they can soar to greater heights on their entrepreneurship journey. She does this by her coaching programs and courses.