Identify Your Ideal Client

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If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of their ideal client.

Your prices might not be in line with what some can afford.

Branding might not resonate with others.

Your story may not touch everyone with the same sense of urgency.

And when you try to reach everyone, you dilute your message.  Making it even less likely that those perfect customers will find you.

3 TIPS to Identify Your Ideal Client

Gender – Is your audience male or female? While men and women might both read and enjoy your content.  You will most likely find that your market is skewed heavily one way . Men and women are different, and they are affected by stories and branding in very different ways. Look around at some of the brands you buy, and you’ll quickly see how they form their messages to appeal to one or the other, but very rarely both.

Goals. What does your client hope to achieve, and how do your products and services help to get them to those goals? Is she trying to build a profitable crafting blog so she can stay home with her children? Or maybe he’s working to create an online resource for muscle car fans! If you don’t know where they’re going, you can’t help them get there.

His or her point in the journey. Is she a beginner or well along on the path? How you speak, how you write, what marketing methods you use, and even what prices you charge will all be determined by your ideal client’s level of sophistication. Whether you’re teaching beginning knitters how to cast on, or helping couch potatoes train for their first 5k, their level of commitment (and willingness to spend) is far different from a long-time knitter who is discovering intarsia, or a runner working up to a triathlon. And you will not reach your market effectively if you don’t know exactly where they are and what they need at this point.

Is the thought of you creating this one ideal person making you feel overwhelmed on where to begin? I will spill the beans, one way is called Generational Ideal Client Avatar.  This technique and more is found in my Dream Business Launcher program.

Pay Attention to your Ideal Client

They’ll tell you by some of the following below:

Through the products and services they buy

Following you (or not) on social media

Commenting on your blog and asking questions that are relevant to them.

Watch your interactions, study the businesses or social lifestyle of those who contact you for help, and take a look at what your competition is doing, and soon enough you’ll have a clear understanding of who your ideal client really is.

Let me know in the comments, how you went about to nail down your ideal client.

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