How To Start A Online Business Plan

Writing a business plan

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If you are still in the mind frame that you cannot start your online business without a formal plan.  Well I got you covered.  The good news is that it does not have to be long and drawn out like the traditional business plans.  Remember you are the banker.  You will learn the components of an online business plan. 

In this video, I discuss the 6 components all Aspiring & New Online Entrepreneurs need to Know
to write their business plan

Business summary

Since you are starting an online based business, you should focus on your website, take the time to describe all aspects of this site.

  • Here are some questions to get you write this summary:
  • Who will run the business/site?
  • What it offers (services/products)
  • Who it targets (Ideal Client)
  • When it will start (Launch Date)
  • Where it will draw its customers (lead generation, SEO)
  • How it will function day to day (blogs)

Marketing plan 

For an online business, marketing along with sales is your bread and butter.

You will need to create the following information in this section:

Create Your Ideal Client Avatar

You must be able to prove that your customer base exists on the Internet.

Competitor Research

Evaluate their sites through a SWOT (Strength, Weakness, Opportunities, Threat). In some cases, it is even a good idea to buy their products in order to determine differences along the entire sales chain.

Advertising campaign


  • Similar domain names
  • List buying
  • Print ads
  • Social Media Ads
  • Google/Bing Ads


  • Banners
  • Email blasts
  • Newsletters
  • Free trials
  • Google My Business Page
  • Guest Post for online publications
  • Guest Podcast

Pricing Structure

After extensive research of your competition, you should be able to provide good reasoning for your price point. Explain special offers, sales or holiday pricing, if applicable.

Payment and Fulfillment Process

You need to provide a secure checkout environment, so consider offering PayPal, Stripe, Square. In today’s Internet environment, where the customers post reviews, it is important to have a smooth and fast checkout process.

Team Expertise

This most likely is just you.  That is fine.  Put down your experience and it will grow as you build and grow your business.

Financial Forecasting

Some of the expenses you will look at is as follows:

  • Equipment
  • Incorporation Fees
  • Marketing
  • Website
  • Taxes
  • Permits & licensing
  • Domain hosting & email
  • Software & platforms
  • Internet
  • Transactional Cost

I go into more detail and numbers in my video, “Cost of starting online business” Coming out April 29th – make sure allow notification so you won’t miss out on it.

Forecast your income (how will the business make money):

Here are some suggestions:

  • Products
  • Services
  • Digital Products
  • Affiliate marketing
  • Speaking

Project Plan

This should include some of the following:

  • Date of launching your business
  • Marketing initiatives
  • Client Journey – products you will offer to the client to keep them in your orbit
  • Loan repayments (if applicable) – this does include money received from parents/spouses or family.

It is not only important for the business, but it is a practical way to ensure your business follows its path.

It should be changed weekly or monthly. You can cross off minor and major milestones as you hit them.

Exit Plan

Planning how you exit your business is just as important as how you start it. The goal is to maximize the value of your company before converting it to cash

This will differ for every business, and for every person.

Questions to ask yourself:

  • Is your goal to get the site started and sell to an investor?
  • Or a 5-year project for you before you move on to another venture?
  • Is it the business you want to stay with?

Defining these objectives early on, and thinking more long-term, can help you to get your business up and running and keep your goals in check.

Executive summary

This summary should be placed first on your plan, above all the previous sections, but it should be completed after you have created the other sections and have a firm grasp of the details. Summarize the company, its mission and financial and organizational strategies. It should be a quick view of the business.

Next Steps

Let me know in the comments below, where are you in the process of creating your business plan?

If you have not already done so, go ahead and sign up below for the Online Biz Launch Roadmap. It will help you stay on track in building and launching your business.

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Renee Lamb

Renee has over 15+ years of experience in the corporate world. She has had management roles in HR, international healthcare and project management. But the role she loves the most is Job Exit Strategist for her own company, Renee M. Lamb, LLC. Renee is not only passionate for, (well maybe obsessed) being an advocate for helping professionals to gain freedom and wealth via entrepreneurship. She believes her role is to give them wings so they can soar to greater heights on their entrepreneurship journey. She does this by her coaching programs and courses.